The story begins in 1971 on the streets of historic Pike Place Market in Seattle, USA, where Starbucks Coffee opened its first store, offering freshly roasted coffee beans, tea and spices from around the world. Today the brand has the privilege of connecting with millions of customers in +80 countries, because in everything they do, they always seek to fulfill their mission: “With every cup, with every conversation, with every community, we foster the unlimited possibilities of human connection”.
It takes a lot of hands to make the perfect cup of coffee, from the farmers, to the master roasters and the barista who serves it carefully. Starbucks is not in the coffee business serving people, but in the business of people serving coffee. Partners -employees- are the center of the Starbucks experience.
As it has been from the beginning, the purpose of the brand is to go far beyond the benefit. And at Starbucks, as well as at Alsea, we believe that we must have a positive impact on the communities in which we have a presence.
