We are Alsea
Our philosophy
Demonstrate a passion for excellence, to achieve even higher goals
We inspire by example and empower our people
We make every moment unique to offer unparalleled experiences
We are stronger when we work as a team
We take care of everything we do because every detail counts
Our purpose is...
We put our heart into everything we do and we give our best
We are inspired by the people, flavors and emotions that unite us. Our culture and values guide us to exceed the expectations of our customers, employees, families and communities, providing them with an extraordinary experience every day.
Units
Figures at the end of 4Q25
Units by brand
Total
Corporate
Sub-franchise
1,554
Total Units
948
606
Mexico
984
515
469
Spain
403
322
81
Colombia
158
105
53
Uruguay
5
5
-
371
Total Units
371
-
Mexico
171
171
-
Argentina
106
109
-
Chile
91
91
-
75
Total Units
75
-
Mexico
75
75
-
1,969
Total Units
1,683
286
Mexico
942
942
-
France
261
117
144
Spain
198
167
31
Chile
176
176
-
Argentina
134
134
-
Netherlands
94
21
73
Colombia
71
71
-
Belgium
32
2
32
Portugal
33
29
4
Uruguay
19
19
-
Luxembourg
4
-
4
Paraguay
5
5
-
27
Total Units
27
-
Mexico
27
27
-
76
Total Units
60
16
Mexico
76
60
16
11
Total Units
11
-
Mexico
11
11
-
234
Total Units
202
32
Mexico
234
202
32
27
Total Units
27
-
Colombia
27
27
-
171
Total Units
118
53
Spain
171
118
53
203
Total Units
102
101
Spain
203
102
101
116
Total Units
81
35
Spain
116
81
35
Units by Segment
Total Units
Corporate
Sub-franchise
1,925
Total Units
1,319
606
1,544
948
606
371
371
-
1,969
Total Units
1,683
286
1,966
1,683
286
940
Total Units
703
237
234
202
32
203
102
101
171
118
53
116
81
35
75
75
-
76
60
16
27
27
-
27
27
-
11
11
-
Units by Country
Total Units
Corporate
Sub-franchise
Mexico
Argentina
Colombia
Chile
Uruguay
Paraguay
Belgium
France
Netherlands
Luxembourg
Spain
Portugal
Mexico
2,520
Total Units
2,003
517
984
515
469
942
942
-
234
202
32
171
171
-
76
60
16
75
75
-
27
27
-
11
11
-
Argentina
243
Total Units
243
-
134
134
-
109
109
-
Colombia
258
Total Units
204
54
160
106
54
71
71
-
27
27
-
Chile
266
Total Units
266
-
176
176
-
91
91
-
Uruguay
24
Total Units
24
-
19
19
-
5
5
-
Paraguay
5
Total Units
5
-
5
5
-
Belgium
32
Total Units
2
30
32
2
30
France
261
Total Units
117
144
261
117
144
Netherlands
94
Total Units
21
73
94
21
73
Luxembourg
4
Total Units
-
4
4
-
4
Spain
1,093
Total Units
790
303
405
322
83
203
102
101
198
167
31
171
118
53
116
81
35
Portugal
33
Total Units
29
4
33
29
4
Our history
1990
2000
2010
2020
1990
2000
2010
2020
1990
Our story begins with the opening of our first
Domino’s Pizza, and then acquiring the master franchise in Mexico.
1992
We inaugurated the first distribution center in
Mexico: Distribuidora e Importadora Alsea (DIA).
1999
We started operations in the financial market with the
initial public offering in the Mexican Stock Exchange.
2002
Our story starts with Starbucks thanks to a joint venture to start the brand’s
operations in Mexico.
Burger King joins the portfolio in Mexico.
Burger King joins the portfolio in Mexico.
2004
La Fundación Alsea, A.C., begins its operations,
committed to social initiatives.
2005
We entered the Full-Service Restaurants segment with
the acquisition of Chili's Grill & Bar in Mexico.
2006
We went international by acquiring all Burger King
units in Argentina and Chile.
2007
We consolidated our strategic alliance with Starbucks
to develop the brand in Argentina and Chile.
2008
We started operations in Colombia by acquiring
Domino's Pizza.
2009
P.F. Chang's integrates into our portfolio, starting
operations in Mexico.
'00
2011
We signed a contract with P.F. Chang's to operate the
brand in Argentina, Chile and Colombia.
2012
We continued our growth with the acquisition of
Italianni's in Mexico.
2013
We acquired 100% of the Starbucks’ operation in
Mexico, Argentina and Chile.
We signed an agreement to develop and operate Starbucks in Colombia.
We signed an agreement to develop and operate Starbucks in Colombia.
2014
We acquired Vips, diversifying and growing in the
market.
We opened our first Cheesecake Factory restaurant in Mexico.
We arrived in Spain with the acquisition of Grupo Zena, operating Foster’s Hollywood, Domino’s Pizza and Burger King.
We opened our first Cheesecake Factory restaurant in Mexico.
We arrived in Spain with the acquisition of Grupo Zena, operating Foster’s Hollywood, Domino’s Pizza and Burger King.
2016
We acquired Archies in Colombia.
2017
We signed an agreement to develop and operate
Starbucks in Uruguay.
2018
We arrived in Uruguay with our first Starbucks shop.
We strengthened our presence in Spain with the purchase of Grupo Vips: Vips, Starbucks, Ginos and Fridays.
We strengthened our presence in Spain with the purchase of Grupo Vips: Vips, Starbucks, Ginos and Fridays.
2019
We acquired the rights to operate Starbucks in France.
We signed a contract for the development of Starbucks in Holland, Belgium and Luxembourg, expanding our presence in Europe.
We signed a contract for the development of Starbucks in Holland, Belgium and Luxembourg, expanding our presence in Europe.
'00
2022
Domino's Pizza arrives in Uruguay with its first
opening.
2023
Starbucks opens its doors in Paraguay.